Everybody wants to be happy. That desire is built into the human heart. In our modern lives we are bombarded with advertising that promises us happiness if we would only buy the latest computer, phone, or fashions. That siren song is always playing nearby, the one that promises happiness if we have enough money, fame, pleasure, or power.
But it doesn’t work. If it did, we wouldn’t see so many rich celebrities make a mess of their lives. So what does work? In a word, virtue.